It is important to read articles before you post them on sites like Digg, otherwise you get an amusing occurrences such as this. One links goes to a blog, the other to the actual Treehugger.com website.
From what I can ascertain from reading both articles, Discovery Communications is actually buying Treehugger.com, although it's more like a merger. The title on Treehugger's article is misleading, which proves my point further. You must actually read what you're submitting and the world will be a better place.
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